FEATURES OF INSTITUTIONAL CHANGE IN THE CONTEXT OF ACCOUNTING STANDARDIZATION AND UNIVERSALIZATION OF THE REGULATORY MECHANISM FOR INTERNATIONAL TOURIST ACTIVITIES

Theoretical and applied principles of implementation of uniform requirements on all stages of the creation and implementation of tourist services, as guaranteed by international regulation and development of universal mechanisms to guarantee appropriate standards are considered in the article. A special attention is focused on the analysis of different approaches defining the quality of tourist services, information saturation and support. It is determined that an important aspect of institutional change is the improvement of the base, the supporting organization of the tourism market development, maintaining market equilibrium, the penetration of the national market to the international market of tourist services, the distribution of income between sectors of the economy, the mechanism of prevention of crisis phenomena. The result of these transformations will be the creation of a legal framework to increase the dynamics of tourism development, organization of cooperation strategies between consumers of tourism services, travel companies and agencies, balanced utilization of tourism services and tourism products, regulation of development and differentiation of income to balance the economic potential, given the internal and external risks in the formation and implementation of tourism services. The aim of this work is the study of institutional transformations in the sphere of international tourism activity based on the use of approaches for standardization and universalization of the tourist services, the use of information support of the tourism industry. Diversification of tourism services requires from international institutions development, implementation and maintenance of a safety management system. Methodology. The study is based on the assessment of international practice, which showed the development of various approaches to the standardization of tourist services, reference tools online that provide information about the property, infrastructure, scores of consumers. The key objectives of the institutional changes lie in the interaction between the various subject-object items, as consumers, tour operators and an outlined range of institutions are subjects of the international tourist market. A dualistic approach to their cooperation can be based on the transformation of institutions and the unity and integrity of the system are based on the differentiation of tools and tasks of market development of tourist services. Another vector of the transformation of the global crises and threats and internal risks, as the presence of certain institutions to monitor these crises and accounting indicators when coordinating the development of a strategy for the balanced development of the national market of tourist services is an important element of transformational change. The results have identified that a high level of standardization and unification of services in the field of international tourism and ensure consumers a unified approach to the formation of the qualitative characteristics of the services, regardless of the country of consumption is the basis of modern globalization processes of institutionalization of this sphere

Cluster analysis application for identification images of education services users

З метою формування образів споживачів освітніх послуг та виявлення їх споживацької поведінки в роботі представлений теоретичний огляд різноманітних методів розбиття сукупностей об’єктів на однорідно-стійкі групи. Досліджено сутність і практично реалізовано послідовність етапів проведення кластерного аналізу ідентифікації образів споживачів освітніх послуг. With the purpose of forming of educational services consumers’ images and exposure of their consumer conduct, the theoretical review of various methods of division of objects aggregates into homogeneously proof groups is presented in the work. The essence and the sequence of the stages of cluster analysis conducting of identification of educational services consumers’ images is practically realized and investigated

Using Crm Systems for the Development and Implementation of Communication Strategies for Digital Brand Management and Internet Marketing: eu Experience

Purpose:  The research aims to analyze the use of CRM systems for the development and implementation of communication strategies for digital brand management and Internet marketing based on the experience of EU countries.   Theoretical framework:   Implementing the practice of using CRM systems to develop and fulfill communication strategies for digital brand management and Internet marketing plays a key role in the corporate sector. It is known that the quality of implementation of such a policy will directly affect the commercial result of an enterprise or organization. The problem of using CRM systems and the possibility of improving business processes, which involves the integration of most of the organization's internal processes into the CRM system's operating program, is to find effective means and mechanisms for setting up the marketing and operational work of the enterprise.   Design/methodology/approach: The study used scientific research methods, as well as data from official sources of CRM systems that are most popular in the EU.   Findings:   The research aims to analyze the use of CRM systems to improve the quality of internal communication strategy. An equally important task is to evaluate the management of advertising campaigns and brand positioning policy in the selected business segment. The article analyzes the peculiarities of approaches to the use of CRM systems, as well as their application following the internal corporate policy.   Research, Practical & Social implications:  The article analyzes the peculiarities of approaches to the use of CRM systems, as well as their application following the internal corporate policy. The key trends of modern CRM systems and the practices of their use are analyzed. This makes it possible to determine the competitive advantages in the market that a company gains after implementing CRM systems. The practice of developing the marketing activities of an enterprise or organization is outlined from the perspective of using CRM systems.   Originality/value:   By using the available research results, the further practice of using CRM systems can be analyzed from the point of view of the development of the technological aspect of the integration of internal program components of the system into the operating activities of the enterprise

Педагогічна діагностика в системі фізичного виховання учнів загальноосвітніх навчальних закладів

У монографії розкрито зміст і механізми реалізації педагогічної діагностики в навчально-виховному процесі учнів загальноосвітніх закладів. Визначено сутність її змісту й структури та спрямованість під час вивчення фізичної культури в школі. Для викладачів вищих навчальних закладів, учителів загальноосвітніх закладів,аспірантів, студентів, усіх, хто цікавиться проблемою навчання фізичної культури

The peculiarities and procedures of the transition to outsourcing by construction companies in Ukraine

The article analyzes the outsourcing services market and its consumption volumes in the recent years, assesses the industry range of outsourcing by paying close attention to the construction services companies, and evaluates the general trend in the development of the construction industry market in Ukraine. The paper determines the growth in demand for outsourcing services by construction companies by singling out outsourcing as an instrument of management in the construction industry. It demonstrates the expediency of the use of outsourcing for construction industry companies and describes the main reasons that prevent the making of decision regarding the transfer to outsourcing. The main objectives and the procedure of transition of construction companies to outsourcing are formulated. Given the importance of certain types of construction works, six stages of transition to outsourcing by construction companies were identified

The process of customer satisfaction in the services of education institution of higher learning

У статті розглянуто процес задоволення потреб споживачів в одержанні освітніх послуг вищих навчальних закладів, зокрема: виникнення освідомлення таких потреб; внутрішні й зовнішні фактори впливу на процес задоволення потреб в одержанні вищої освіти; мотиви за якими людина діє тим або іншим способом у сфері споживання; вимоги до процесу задоволення потреб споживачів в одержанні освітніх послуг. In the article the process of satisfaction of necessities of users is considered in the receipt of educational services of higher educational establishments, in particular: origin of awareness of such necessities; internal and external factors of influence on the process of satisfaction of requirements are in the receipt of higher education; reasons after which a man operates those or by other method in the field of consumption; requirement to the process of satisfaction of necessities of users in the receipt of educational services

Modern information and communication technologies in the digital economy in the system of economic security of the enterprises

The article considers the features of ensuring the economic security of enterprises in the conditions of intensive introduction of information technologies in their activities in the process of forming the digital economy. It is determined that digitalization creates important advantages for enterprises in terms of implementing a long-term strategy for their development, strengthening economic security, and achieving significant competitive advantages in doing business. It is studied that the system of economic security of the enterprise is an organized set of elements of the management infrastructure of the enterprise, which are focused on ensuring stable and effective development of the business entity, neutralization, and elimination of internal and external threats